ROBIN SMITH
Communicator & Business Advisor
I believe strong, authentic communication is foundational to healthy, effective organizations—and that the most impactful communication leaders help shape strategy, not just communicate it.
Throughout my career, I’ve partnered with executive and board-level leaders across corporate, nonprofit, and civic sectors to assess priorities, inform decision-making, and guide strategic initiatives. I help organizations connect their objectives to clear, compelling narratives that resonate with the audiences who matter most.
MY WORK
STRATEGIC COMMUNICATIONS
Strategy Development & Advisory
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End-to-end communication strategy development and execution
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Change communications and organizational alignment strategies
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Executive and board-level messaging and strategic advisory
Brand, Marketing & Campaigns
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Marketing and promotional campaigns (programs, services, initiatives, and events)
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Employer brand and recruitment marketing strategy
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Integrated campaigns across digital, print, and in-person channels
Content & Storytelling
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Executive speechwriting and ghostwriting
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White papers, research reports, and long-form thought leadership
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Website, print, and multi-channel content development and copywriting
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Annual reports and impact storytelling
Digital & Creative
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Social media and newsletter strategy, design, and content development
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Digital and print graphic design
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Brand-aligned visual and messaging systems
Internal Communications & Engagement
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Employee and leadership communications
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Client and stakeholder communications
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Culture, engagement, and employee experience messaging
Presentations & Events
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Meeting and presentation design (executive and board-level)
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Event strategy, content development, and coordination
BUSINESS STRATEGY
Strategic Planning & Direction
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Strategic planning support and organizational direction-setting
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Board- and leadership-level strategic assessments
Organizational Strategy & Change
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Organizational and change management strategy
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Organizational design, structure, and role definition
Research, Insights & Evaluation
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Benchmarking, market research, and insight development
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Competitive landscape and peer analysis
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Process evaluation and operational audits
Experience, Culture & Engagement
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Community, partner, funder relations
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Organizational health, culture, and engagement assessments
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Leadership alignment and culture consulting
Execution & Enablement
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Cross-functional initiative leadership and program management
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Training, facilitation, and strategic planning sessions
WORK SAMPLES
Please note: Due to the nature of my work, many engagements involve confidential or sensitive information. The samples shared here represent work that is shared for portfolio purposes only; in some cases, content has been redacted to protect client confidentiality.
